ME? A PHOTOSHOOT?

"CONTENT IS KING"...but, how do we get content for a thing that doesn't exist? You rent a 15 passenger van, hit up your favorite brands, and load up with a dozen of your unsuspecting training buddies.

The goal of the day was to capture some content highlighting some of our favorite brands that we would be working with, and bring to life some of the ethos of what we were trying to create: endurance sports are fun. This rowdy crew ended up finding their way into the woods north of town and having some good, semi-old-fashioned fun complete with peacocks, Fireball, and cruisers in the bowl.